Back to the Startups Challenges

Back

Nestlé Vital
Nestlé Vital
Help People to Age the Smart Way
Help People to Age the Smart Way
Why this Challenge?

At Nestlé, we believe aging well shouldn’t be a guessing game, it should be a choice accessible to everyone. That’s why we’ve created the Smart Aging movement: a movement for all those who want to feel their best as they age through simple everyday habits that stick, starting with smarter nutrition.

We are looking for startups that can prove impact with strong science and measurable outcomes, so Nestle Vital’s Smart Aging isn’t just a promise, it’s evidence.

Apply now

Our Startup Challenge
Holistic Well Being — The Smart Aging Companion Challenge

The context:
Aging the smart way is about adopting small lifestyle shifts, that overtime become healthy habits. Habits in the territories of nutrition, body and mind. Our aim is to help consumers adopt these small lifestyle shifts.
We want to create an ecosystem approach by selecting startups that integrate physical and mental well-being into a coherent “Smart Aging” program that goes beyond just our products.

What we are looking for:
Preventive health platforms, mental wellbeing apps, physcial wellbeing apps, habit formation, coaching marketplaces, holistic health scoring.

What Nestlé Vital asks startups to deliver:
• A companion experience that makes healthy aging tangible through routines, adherence design, and measurable outcomes.
• A plan to build an open innovation community at the intersection of science, digital tech, and preventive nutrition.

Apply Now

Holistic Well Being — The Smart Aging Companion Challenge

The context:
Aging the smart way is about adopting small lifestyle shifts, that overtime become healthy habits. Habits in the territories of nutrition, body and mind. Our aim is to help consumers adopt these small lifestyle shifts.
We want to create an ecosystem approach by selecting startups that integrate physical and mental well-being into a coherent “Smart Aging” program that goes beyond just our products.

What we are looking for:
Preventive health platforms, mental wellbeing apps, physcial wellbeing apps, habit formation, coaching marketplaces, holistic health scoring.

What Nestlé Vital asks startups to deliver:
• A companion experience that makes healthy aging tangible through routines, adherence design, and measurable outcomes.
• A plan to build an open innovation community at the intersection of science, digital tech, and preventive nutrition.

Apply Now

Selection Criteria
Viability & Scalability

The proposed solution should be viable and easily scalable.

Easy-to-Implement

The proposed solution should be easy to implement.

Relevant & Credibility

The proposed solution should provide relevance and credibility to our target audience.

Rewards
  • First prize

    • 3 months of coaching by Nestlé experts

    • The opportunity to present your solution to an expert panel

    • Two 4-day Startup Passes to VivaTech 2026, granting full access to the event.

  • Second prize

    • Two 4-day Startup Passes to VivaTech 2026, granting full access to the event.

  • Third prize

    • Two 4-day Startup Passes to VivaTech 2026, granting full access to the event.

Play an active role in our six business sectors

Your solution, product or service demonstrates that you can play an active role in LVMH's ecosystem and deliver on a large scale. Whether it be the creation process, the omnichannel customer journey, or operation and manufacturing, you support the Group's legacy of excellence and innovation in all areas of its 6 business sectors.

  • Fashion & Leather Goods

  • Wines & Spirits

  • Perfumes & Cosmetics

  • Watches & Jewelry

  • Other Activities

  • Selective Retailing

Timeline

24 Days 15 Hours

left to apply

left to apply

  • Applications open

  • Applications close

  • The winners are announced

  • -

    20/06/2026

    10th edition of VivaTech

Apply Now

Apply now

FAQ

Who can apply?

Can I apply for more than one Startup Challenge/Award?

What is the difference between a Startup Challenge and an Award?

Is applying for an Award or Startup Challenge free?

Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.

Your personal data is collected by Crédit Agricole S.A., 12 Place des Etats-Unis, 92120 Montrouge, as the data controller, so that you can participate in the Challenge organized from 18/03/2026 during the Vivatech event, called: “Digital Sustainability Training Modules”. In accordance with the General Data Protection Regulation (GDPR), you have the right, under the conditions provided by law, to access your personal data at any time, to exercise your right to data portability, to have it rectified, to request its erasure in compliance with legal obligations, to object to its processing, to define general or specific instructions regarding the fate of your personal data after your death, or to restrict its processing for legitimate reasons. You can access more detailed information on the protection of your personal data by consulting, in particular, Article 13: “Personal data protection” of the challenge rules.

Back to the Startups Challenges

******* JAVASCRIPT *******/ /** * Allowed parameters for the tracking code */ const allowedParameters: string[] = [ 'ca', 'utm', 'utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content', // 'cat', // Blog // 'ag_t', 't', // Warning this parameters is used like tracking for Challenges partners "Agorize", 'wid' // Paramters for revolugo urls ]; /** * Rreturn the object with the allowed parameters * @param ownParams URLSearchParams * @returns Object */ const ownCtmParameters = (ownParams: URLSearchParams) => { let obj = {}; for (const [key, value] of ownParams.entries()) { //console.log("ownCtmParameters key: ", key); if (allowedParameters.includes(key)) { // console.log("PAss key: ", key); obj[key] = value; } else { // console.log("No PAss key: ", key); } } return obj; }; /** * Insert the tracking code in the anchor elements * @returns void */ const insertTrackingCode = () => { // Get tracking parameters from URL search params const searchParams = new URLSearchParams(window.location.search); // Convert search params to object const filteredParams = ownCtmParameters(searchParams); // If no parameters, return early if (Object.keys(filteredParams).length === 0) { return; } const paramsString = new URLSearchParams(filteredParams).toString(); const baseUrl = window.location.origin; // Get all anchor elements from the current document const anchors = document.querySelectorAll('a'); for (const anchor of anchors) { const href = anchor.getAttribute('href'); const target = anchor.getAttribute('target'); if (!href || target === '_blank') { continue; } // Normalize href const normalizedHref = href.startsWith('https') ? href : href.replace(/^\.\//, '/'); try { const url = normalizedHref.startsWith('http') ? new URL(normalizedHref) : new URL(normalizedHref, baseUrl); const baseUrlObj = new URL(baseUrl); const isExternal = url.origin !== baseUrlObj.origin && !normalizedHref.includes('vivatech.com') && !normalizedHref.includes('vivatechnology.com'); if (isExternal) { continue; } // Add tracking parameters const hasExistingParams = url.search.length > 0; if (hasExistingParams) { url.search += '&' + paramsString; } else { url.search = '?' + paramsString; } anchor.setAttribute('href', url.origin + url.pathname + url.search + (url.hash || '')); } catch (e) { // If href is not a valid URL, skip it continue; } } }; /******* END JAVASCRIPT *******/ /******* INTEGRATION *******/ // Or with DOMContentLoaded document.addEventListener('DOMContentLoaded', () => { insertTrackingCode(); }); /******* END INTEGRATION *******/