The Startup Challenge's context:
To mark this new edition, we invite startups to accelerate this “value in motion” approach by bringing forward innovative solutions that help organizations improve their operations at large (e.g. product development, industrialization, manufacturing, procurement, supply chain…).
• Optimize operations
- Product development, time to market optimization and disruptive innovation enablement;
- Improvement of manufacturing and logistic efficiency, cost, quality;
- Process automation, e.g. robotics, intelligent orchestration.
• Strengthen resilience
- Disruption forecasting, flow optimization, real-time visibility;
- Risk anticipation, Cyber, flexibility… 
• Accelerate digitalization & Data & Insights for Performance 
- AI, automation, data-driven decision-making;
- Predictive analytics, real-time dashboards, applied generative AI.
• Embed sustainability into operational processes 
- Solutions to reduce carbon footprint, optimize energy or water consumption. 
• Adapt to new challenges with agility 
- Shift business focus, enable augmented workforce efficiency.

What we are looking for:
Jury will prioritize solutions that demonstrate the ability to unlock new sources of value, build resilience, enable sustainable growth and thrive in this era of constant transformation. We seek pragmatic, scalable solutions that:
• Deliver measurable operational impact.
• Are applicable across multiple industries and functions.
• Are easy to integrate with existing systems and processes.
• Demonstrate technological and business model innovation.
• Support responsible growth and ESG objectives.

The challenge is industry-agnostic and focuses on innovations that can enhance operational performance across multiple sectors. These include industrial services, aerospace and defense, automotive, energy & utilities, consumer goods, pharmaceuticals, and agrifood, among others.